Meet Bernie

Bernie Watt is a conceptual copywriter and content creator from Brisbane, Australia. For the last five years, he’s been a legal alien – like Sting, but an Australian living in New York. You’re probably humming it about now.

Ad Experience

For the last ten years he’s been working in ad agencies delivering ideas and copy that makes people laugh, cry, or read to avoid eye contact on the subway. Along the way he’s had some close shaves with shiny metal at Cannes, Spikes and the Webbys (close enough to get finalists/shortlisted). He’s worked at Y&R, Geometry, Iris Worldwide, Gyro, Oliver and a selection of small indie shops in Australia.

Brand Experience

Packaged Goods – Finish, AirWick, Clearasil, Grande Cheese, Woolite, Sunny Queen Eggs (Australia), Golden Circle (canned goods)

Entertainment – Sony Films

Travel & Hospitality – Marriott International, The Ritz-Carlton, St. Regis, Westin, Le Meridien, Hilton, Renaissance, Mantra Hotels & Resorts (Australia)

Lotteries – OZ Lotto, Instant Scratch-Offs (Australia’s largest lottery brands)

Alcohol – Smirnoff Vodka, Johnnie Walker, South Pacific Breweries

Health – Emblem Health, Advantage Care Physicians

Beauty – Rimmel London


360 degree creative advertising copywriting (print/TV/radio/social/digital/experiential), WordPress, branded content, concept development, brand manifestos, corporate video scripts, blog posts, social and SEO, long copy, video editing

Global Content Creation

Beyond advertising, Bernie produces travel related content for wattwherehow.com a website that inspires wanderlust and adventures off the beaten track. With over 11k followers, what is a creative outlet is gaining traction as a valued resource. He has also served as a ghost writer for an internationally published guide to New York.

Content Production Equipment

Nikon D750 DSLR (with 28-70, 50mm F1.4, 90mm F2.8, 30mm 1.4 lenses), GoPro Hero 7 Black, Tascam 4 channel field recorder, Rode Videomic Pro, Rode Video Micro, Smooth Q gimbal, Rode NT3 vocal microphone + stands, Nikon Keymission 360 4K video camera, Adobe Creative Suite.

Musical Background

Before he discovered advertising, Bernie was a classical musician moonlighting in a punk band and selling recording gear. He toured Australia, sometimes on viola (a morbidly obese violin) or bass guitar and has three CD releases from the days when CDs were a thing. One even has a secret track.