Ozcare Care Instructions


Ozcare is a not-for-profit organization that helps the aged, disabled and those whose lives have been damaged by abuse and domestic violence. Their point of difference was in their ability to take the time to get to know their clients and to help with customized solutions. The insight came from the idea that people don’t let others know what’s going on inside until you spend time with them. If only everyone came with care instructions.


I came up with the campaign concept, co-wrote the script and took the stills photography for this great charity.

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