Donut King Sensations

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DESCRIPTION

Donut King is a national Australian donut chain, the local equivalent of Dunkin’ Donuts. At the time, they were facing a major challenge from new kid on the block, Krispy Kreme. It was time for Donut King to shake off the shackles of the cute, pink donut with a new, sexier donut aimed at adults. This was my first pitch win and first TVC, so it carries plenty of fond memories.

ROLE

I came up with the campaign platform, developed the concepts and wrote the copy. It won a local Addy in Brisbane, Australia.