Family Guy Instant Scratch-Its


As a Family Guy fan, this was a dream brief – until we found that we could only use 10 still images from the show and no audio or animated content. Rather than get frustrated, we saw it was a great opportunity to create a connection with true fans, turning an obscure reference to “monkey scratch” into the ad. Plus we were able to sell in an ad featuring a monkey scratching its butt – all in the name of fun/


I came up with the idea, wrote the copy and sourced the video of the monkey with an itchy behind.