Rimmel London


To launch Rimmel London’s Rockin Curves mascara, we produced a range of social posts for the brand’s Tumblr page. It included concepting and creating animated GIFs and posts with attitude and sass. I was able to channel my inner 18 year old girl to nail this tone – and didn’t even stoop to using words like “bae” and “dabbing”.

Rimmel London USA


I wrote copy and concepted with the Art Director/Designer to come up with the social content.

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