Rimmel London

DESCRIPTION

To launch Rimmel London’s Rockin Curves mascara, we produced a range of social posts for the brand’s Tumblr page. It included concepting and creating animated GIFs and posts with attitude and sass. I was able to channel my inner 18 year old girl to nail this tone – and didn’t even stoop to using words like “bae” and “dabbing”.

Rimmel London USA

ROLE

I wrote copy and concepted with the Art Director/Designer to come up with the social content.