Sony Sex Tape

DESCRIPTION

To promote the release of Sony Pictures’ Sex Tape movie, iris was tasked with creating a digital/social campaign that recreated the stress and embarrassment of finding your private videos leaked online. The prank allowed friends to select embarrassing and compromising scenarios their friend may have been caught in and then to send them a link to their leaked video.

ROLE

I was a Copywriter on this project. The concept was already sold in, but I wrote the fun scenarios and reactions friends could choose from when pranking their friends.