Suncorp Insurance – Tarpaulin

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Every summer, my home city, Brisbane is hit by major storms. It’s like we’re living in Tornado Alley between December and March. As part of Suncorp Insurance’s “Must-haves” campaign, there was a TV ad celebrating the tarpaulin as a “must-have” during storm season. To support its launch, we produced this non-traditional DM piece that targeted two suburbs that get hit the worst each time.

 

The work was shortlisted at Cannes, Spikes Asia and won major awards in Australia.

ROLE

I came up with the concept and wrote the copy.