Suncorp Bank was looking to launch its first ever account targeted and students and school leavers. Drawing from the insight that when you’re that age, life is a blank slate, we created the platform, Blank to Bank. It was a campaign that literally started from nothing, with the whole process developed with cardboard, pens and glue. From there, students around Australia were invited to contribute to making the account, choosing key account features, submitting designs for the credit card and even being tasked with naming the account.
Shot twice weekly by the creative team, it was a nimble, DIY production that was a success for the client and agency alike, with the campaign being nominated for a Webby award.