Meet Bernie
Bernie Watt is a conceptual copywriter and content creator from Brisbane, Australia. For the last seven years, he’s been a legal alien – like Sting, but an Australian living in New York. You’re probably humming it about now.
Bernie Watt is a conceptual copywriter and content creator from Brisbane, Australia. For the last seven years, he’s been a legal alien – like Sting, but an Australian living in New York. You’re probably humming it about now.
For the last ten years he’s been working in ad agencies delivering ideas and copy that makes people laugh, cry, or read to avoid eye contact on the subway. Along the way he’s had some close shaves with shiny metal at Cannes, Spikes and the Webbys (close enough to get finalists/shortlisted). He’s worked at Y&R, Geometry, Iris Worldwide, Gyro, Oliver and a selection of small indie shops in Australia.
Brand Experience
Alcohol: Smirnoff, Miller Genuine Draft, South Pacific Breweries
CPG: Durex, Clearasil, Rid-X, Finish, Enfamil, Neuriva, Airborne, Mega Red, Good Humor/Walls Ice Cream, Breyers, Rimmel London, AirWick, Maty’s
Fashion: Adidas, Reebok
Finance: AMEX, Mackenzie, Manulife Bank and Insurance (Canada), Suncorp Bank and Insurance (Australia)
Health: Emblem Health, AdvantageCare Physicians
Hospitality/Travel: Hilton, Marriott International, Sheraton, Renaissance Hotels, Residence Inn, Westin, Swoop Air
Lotteries: OZ Lotto, Golden Casket, Instant Scratch-Its (Australia)
Luxury: The Ritz-Carlton, JW Marriott, St. Regis, Johnnie Walker Blue
Tech: Samsung, Philips, Sony Pictures
360 degree creative advertising copywriting (print/TV/radio/social/digital/experiential), WordPress, branded content, concept development, brand manifestos, corporate video scripts, blog posts, social and SEO, long copy, video editing
Beyond advertising, Bernie produces travel-related content for wattwherehow.com a website that inspires wanderlust and adventures off the beaten track. With over 20k followers, what is a creative outlet is gaining traction as a valued resource. He has also served as a ghostwriter for an internationally published guide to New York.
Nikon D750 DSLR (with 28-70, 50mm F1.4, 90mm F2.8, 30mm 1.4 lenses), DJI Pocket2 Gimbal, GoPro Hero 7 Black, Tascam 4 channel field recorder, Rode Videomic Pro, Rode Video Micro, Rode NT3 vocal microphone + stands, Nikon Keymission 360 4K video camera, Adobe Creative Suite.
Before he discovered advertising, Bernie was a classical musician moonlighting in a punk band and selling recording gear. He toured Australia, sometimes on viola (a morbidly obese violin) or bass guitar and has three CD releases from the days when CDs were a thing. One even has a secret track.