INSTANT SCRATCH-ITS
Instant Scratch-Its is the Australian version of Instant Scratch-Offs. Rather than a unified brand campaign, we were tasked with fun, mini-campaigns to highlight each new release. Here are a couple of favorites.
Instant Scratch-Its (Instant Scratch-Offs Australia)
FAMILY GUY SCRATCH-ITS
What do you do when you have a small budget, a suite of eight approved brand assets and the chance to work on a campaign to launch a scratch-off for a show you like? You use your knowledge of obscure Family Guy references to your favor. Monkey scratch!
