Emblem Health is New York’s oldest health insurer. Over two years, I created OOH, social, CRM, print, and radio ads to promote Open Enrollment for insurance plans. One of the standout creative opportunities was to bring the brand to life on the iconic Barclays Center Oculus in Brooklyn and inside at Brooklyn Nets home games.
GuideWell Emergency Doctors is a Florida network of doctors who can handle many of the day-to-day emergencies that ERs have to deal with. They offered a unique positioning and always liked playful content for their paid social ads.
Over four years, I worked extensively on the print, digital, direct mail, and CRM campaigns for Florida Blue (and more recently, with Blue Cross Blue Shield of North Carolina).
I worked with the Lysol team to establish the year’s key CRM calendar, producing the copy and thematic that told the brand story in a way that reflected key moments through the year and encouraged its usage.
Taking the complex and distilling it down into the understandable is an important ability in medical, financial, and insurance copywriting. Working with Johnson & Johnson, I helped to redefine how they connected with some of the smartest people in the world as they sought the best brains that could revolutionize the future of health care.
