Michelob Ultra Dreamcaster
Dreamcaster was one of the most awarded ideas of 2023. After the launch, I was engaged to work on an in-arena experience accessible on any smartphone that mimicked the Dreamcaster capabilities. Additionally, I worked on in-arena promotions, signage, and a DM campaign to promote an innovative way to live and feel live sports action via Dreamcaster broadcasting at Madison Square Garden.
These additional builds secured a Silver, Bronze, and several shortlists at the 2024 Cannes Lions in the Live Brand Experience or Activation and Live Entertainment categories.
